Advertising –
| the act or practice of calling public attention to one’s product, service, need, etc., esp. by paid announcements in newspapers and magazines, over radio or television, on billboards, etc.: to get more customers by advertising. |
After sales service -
| The Implementation Step. As discussed in Part I, “The After-Sale Service Process,” customers have three distinctive stages of perspective during “Implementation of the Product/Service |
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Branding –
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in marketing, the sum total of a company’s value, including products, services, people, advertising, positioning, and culture
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Census –
| an official enumeration of the population, with details as to age, sex, occupation, etc. |
Competition -
| the act of competing; rivalry for supremacy, a prize, etc.: The competition between the two teams was bitter. |
Costs -
| the price paid to acquire, produce, accomplish, or maintain anything: the high cost of a good meal. |
Database –
| a comprehensive collection of related data organized for convenient access, generally in a computer. |
Data Collection -
| Data collection is a term used to describe a process of preparing and collecting business data – for example as part of a process improvement or similar project |
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Demographic Factors – Statistical socio-economic characteristics or variables of a population, such as age, sex, education level, income level, marital status, occupation, religion, birth rate, death rate, average size of a family, average age at marriage. A census is a collection of the demographic factors associated with every member of a population.
Direct Marketing -Contacting and influencing carefully chosen prospects with means such as telemarketing and direct mail advertising.
Target Markets – Particular market segment at which a marketing campaign is focused.
Discounting – Multiplying an amount by a discount rate to compute its present value (the ‘discounted value‘). It is the opposite of ‘compounding‘ where compound interest rates are used in determining how an investment will grow on a monthly or yearly basis.
Distrubution – Movement of goods and services from the source through the distribution channel, right up to the final customer, consumer, or user—and the movement of payment in the opposite direction, right up to the original producer or supplier.
Expectation – General: Presumed degree of probability of an occurrence.
E-commerece – Business conducted through the use of computers, telephones, fax machines, barcode readers, credit cards, automated teller machines (ATM) or other electronic appliances (whether or not using the internet) without the exchange of paper-based documents.
Global Brand – Unique design, sign, symbol, words, or a combination of these, employed in creating an image that identifies a product and differentiates it from its competitors. Over time, this image becomes associated with a level of credibility, quality, and satisfaction in the consumer’s mind (see positioning).
Globalisation – Worldwide movement toward economic, financial, trade, and communications integration. Globalization implies opening out beyond local and nationalistic perspectives to a broader outlook of an interconnected and inter-dependent world with free transfer of capital, goods, and services across national frontiers. However, it does not include unhindered movement of labor and, as suggested by some economists, may hurt smaller or fragile economies if applied indiscriminately.
Goods – Goods is in the Accounting & Auditing, Banking, Commerce & Finance, Economics, Politics, & Society and Industries, Manufacturing, & Technology subjects.
Logistic’s – the branch of military science and operations dealing with the procurement, supply, and maintenance of equipment, with the movement, evacuation, and hospitalization of personnel, with the provision of facilities and services, and with related matters.
Market Analysis – the process of determining factors, conditions, and characteristics of a market.
Market research – Providing a searchable database of market research reports, newsletters, competitive intelligence data, and company profiles. Covering variety of topics, markets, and countries.
Market Segementation – Targeting a segment of the market can be a powerful strategy. It’s the concentration of marketing effort to dominate a market niche.
Market Share – The proportion of industry sales of a good or service that is controlled by a company.
Marketing – the act of buying or selling in a market.
Mass Market – (of products) produced and distributed in large quantities and intended to appeal to the widest range of consumers.
Need’s – of necessity; necessarily (usually prec. or fol. by must): It must needs be so. It needs must be.
Niche Market –
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a specialized and profitable part of a commercial market; a narrowly targeted market |
Outsourcing – the business practice of using current personnel or resources for new tasks or projects; cf. outsourcing.
Place – a particular portion of space, whether of definite or indefinite extent.
Position - condition with reference to place; location; situation.
Price -
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the sum or amount of money or its equivalent for which anything is bought, sold, or offered for sale. |
Primary research – Primary Research Group publishes research reports, surveys and benchmarking studies for businesses, colleges, libraries, law firms, hospitals, museums and other institutions.
product differnation – In marketing, product differentiation (also known simply as “differentiation”) is the process of distinguishing the differences of a product or offering from others, to make it more attractive to a particular target market. This involves differentiating it from competitors’ products
Promotion – advancement in rank or position
Quality – an essential and distinguishing attribute of something or someone; “the quality of mercy is not strained”–Shakespeare.
Realtionship Marketing – is an approach that focuses on developing a series of transactions with consumers
Retall Market’s – Market for private customers and clients in small- and medium entreprises business. As opposed to the wholesale market
Retailer - Retailing consists of the sale of goods or merchandise from a fixed location, such as a department store or kiosk, or by post, in small or individual lots for direct consumption by the purchaser.
Sale - An exchange of goods, services, or other property for money.
Secondary research - Secondary research (also known as desk research) involves the summary, collation and/or synthesis of existing research rather than primary research, where data is collected from, for example, research subjects or experiments.
services – A service is the non-material equivalent of a good. A service provision is an economic activity that does not result in ownership, and this is what differentiates it from providing physical goods.
strategic alliance - A Strategic Alliance is a formal relationship formed between two or more parties to pursue a set of agreed upon goals or to meet a critical business need while remaining independent organizations.
Supply chain – A supply chain or logistics network is the system of organizations, people, technology, activities, information and resources involved in moving a product or service from supplier to customer. Supply chain activities transform natural resources, raw materials and components into a finished product that is delivered to the end customer. In sophisticated supply chain systems, used products may re-enter the supply chain at any point where residual value is recyclable. Supply chains link value chains
value adding - Value added refers to the additional value of a commodity over the cost of commodities used to produce it from the previous stage of production.
Wants – Wants are goods or services that are not necessary but that we desire or wish for.
warranty – In commercial and consumer transactions, a warranty is an obligation that an article or service sold is as factually stated or legally implied by the seller, and that often provides for a specific remedy such as repair or replacement in the event the article or service fails to meet the warranty.
wholesaler – Wholesaling is the sale of goods or merchandise to retailers, to industrial, commercial, institutional, or other professional business users, or to other wholesalers and related subordinated services
A B S - Australian Bureau of Statistics.
IT - Information technology (IT), as defined by the Information Technology Association of America (ITAA), is “the study, design, development, implementation, support or management of computer-based information systems, particularly software applications and computer hardware
P O S - Point of sale or point of service (POS or PoS) can mean a retail shop, a checkout counter in a shop, or the location where a transaction occurs.
